wheatpaste via Urban Prankster

How can anyone deny the branding coup that is Kool-Aid? It began with engaging packaging and stormed through the imaginations of children everywhere with ways to pimp the old lemonade stand, Marvel comics and atari games — both of which you could acquire with devout attention to Kool-Aid rebates.

With the ever popular animated pitcher crashing around, Kool-Aid has managed to become at once a timeless representation of youthful summer fun, mindless devotion and the mind exploding LSD-25.

Vintage Kool-Aid jam via Old Man Musings